In 2003 I created a selling collection of new shirts for the East London Design Show. This collection continued to explore exhaust-printing techniques, and also eco design theories concerned with:
detachability – the corsage ribbon details were made to enable the wearer to style themselves;
locality – Brick Lane shirts were collected, restyled and printed using Brick Lane plants in my E1 studio, and finally sold to Brick Lane customers;
mono-materiality - the shirts, buttons, labels, and trimmings were all made to be 100% polyester, making recycling easier at a later lifecycle stage;
emotional durability – the shirts in the Top 100 project are created with a unique ‘story’, that is passed on the wearer, in an attempt to increase the consumer’s sense of attachment to the garment.